East designs are created from a ‘pro audio mindset’

This means an emphasis on performance and getting the job done right. They can be heard on just about every genre of music. Although compromises sometimes have to be made, often due to size and limited power constraints, designs are based on building blocks as might be conceived for a channel strip in a professional mixing console.

In creating any product, John’s aim is always to improve what’s heard in order that the player feels good and can hear himself more easily, which in turn helps him the player to do a better job.

John and the team are driven to design and build affordable high-quality preamps to help players achieve that elusive tone.